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Product · Leads CRM

A coworking CRM
that closes its own tours.

Pipeline kanban, auto-enrichment, tour booking that lands on your real calendar, and conversion analytics that point to which marketing actually works. No more shadow spreadsheets for inbound.

01 — Capability

Three primitives. Every inbound lead.

Built specifically for coworking sales — tours, day passes, multi-seat companies. Reads the same member directory as the rest of the product, so converted leads land in the right tenant on day one.

  • Pipeline kanban

    Drag-to-move stages. Each card carries the lead, the contact, the booked tour, and the deal size. Filter by source, by stage age, by owner.

    Hot-key navigation, ⌘K to jump.
  • Auto-enrichment

    Drop a domain or email — get headcount, industry, LinkedIn, Crunchbase, fit score. Refreshed weekly. No paid Clearbit seat required.

    Powered by Vertex AI + open web sources.
  • Conversion analytics

    Tour → trial → member, broken down by source. See which Google ad or referrer is paying for itself, and which is burning your budget.

    Attribution by first touch, last touch, or both.

02 — Pipeline view

Every lead. Every stage. One glance.

Drag a card from Qualified to Tour scheduled, and the system books the tour against your real calendar. Drop to Converted, and the company + member rows are created with the right billing tier.

Pipeline · North Quay · May 202630 active leads
View: Kanban
New14
  • Daniel Reyes
    Mercer & Co.
    $2.4k/moInbound · web form
  • Sara Patel
    Tide Labs
    $1.6k/moReferral · Lina P.
  • Marcus Lee
    Glanbia (NZ)
    Day passWalk-in
Qualified8
  • Mei Kobayashi
    YC W26 founder
    $3.2k/moFit score 92
  • Onyeka Adams
    Briar HQ (expansion)
    $5.8k/moFit score 88
  • Felix Brun
    Mercer & Co.
    $2.4k/moFit score 84
Tour scheduled5
  • Ada Eze
    Briar HQ
    $1.2k/moTour · Thu 14:00
  • Yuki Tanaka
    Tide Labs
    $960/moTour · Fri 10:30
  • Iris Nakamura
    Indie
    $240/moTour · Mon 16:00
Converted3
  • Harper Flynn
    Tide Labs
    $3.6k/moClosed May 18
  • Jordan Cho
    Briar HQ
    $2.8k/moClosed May 20
  • Anya Rivera
    North Quay co.
    $1.4k/moClosed May 21

03 — Touring funnel

Where the funnel leaks. Where the funnel converts.

Conversion rates at every stage, with deltas vs last month. Tour show-up rate is the most-watched number for any coworking ops lead — we surface it on the dashboard, not in a quarterly report.

Inquiries
248+12.4%

last 30 days

Tours booked
86+3.1%

35% of inquiries

Tours showed
71−2.0%

83% show-up rate

Converted
29+5.6%

41% of showed

LiteHQ AI · funnel note

Tour show-up dropped 2pp this month. 9 of the 15 no-shows came from leads that booked < 48h ahead. Consider an auto-reminder 24h + 2h before scheduled tours.

04 — Enrichment

Type a domain. Get a company.

Drop “mercer.co” into a lead and the AI builds out the company profile — industry, headcount, LinkedIn, news mentions, Crunchbase funding round. Refreshed weekly. Audit trail per field.

  • No paid Clearbit seat
    Built in. No per-lookup billing.
  • Refresh weekly
    Headcount and round size drift fast — we keep up.
  • Per-field audit
    See where every field came from, and when it was last verified.
Company profile · auto-built
Enriched 2m ago
Mercer & Co.
mercer.co · Auckland, NZ

Operations consulting for hospitality groups. Founded 2019. Series A ($8.4m, Mar 2025).

Fit score 92
  • Headcount42 (LinkedIn)
  • IndustryConsulting · Hospitality
  • FundingSeries A · $8.4m
  • Founded2019
LinkedInCrunchbasemercer.co

Operator

“Our sales-ops contractor was costing us $4k a month and a Notion that nobody updated. The LiteHQ pipeline replaced both. The auto-enrichment alone gave back four hours a week of cold-research time.”

Onyeka Adams
Head of Growth · Briar HQ · 6 locations
Customer since 2024

Stop losing leads in spreadsheets.

Import from HubSpot, Pipedrive, or any CSV. Watch the AI back-enrich your full history in under an hour. Zero seat fees.

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